Just in time for Small Business Saturday, WSBID is launching the Community Merchant Card. This digital, custom branded gift card may be used for gifting, customer appreciation, employee rewards, fund raising, etc. Any WSBID merchant/business that accepts MasterCard is welcome and encouraged to opt in to the program at no cost. Businesses may give the cards as employee rewards, or use them for marketing programs and customer appreciation to drive more consumers into their store/business.

Consumers may give the Community Merchant Card as gifts to family and friends via email, text or Twitter. The Card, which never expires, is redeemable at any participating merchant. As a participating merchant, you can make bonus offers that allow consumers to use their cards at your store or business. This attract consumers to purchase the cards for self-use.